New Dimensions in Music and Performing Arts Education.

Vienna. In an office in the 1st district, just a few steps from the Vienna State Opera, where final preparations for the evening performance are underway, ToneTerrace is developing a digital  platform that connects musicians, performers, and arts educators worldwide to share their knowledge, reach new audiences, create additional sources of income, and provide learners around the globe with access to high-quality skills.

No other city is as deeply rooted in musical tradition as Vienna. From here, ToneTerrace aims to carry that legacy into the 21st century through digital innovation. Behind the platform is former lawyer and current CEO of ToneTerrace GmbH, Goga Giorgadze, who is committed not only to innovation, but also to fostering international connectivity. The platform is multilingual, technically streamlined, and built for global reach. Thanks to the integration of the renowned payment provider Stripe, payments can be received in almost any currency and courses can be offered in any language.

Interest in the platform is already strong even before its official launch: In addition to investors from Austria and Germany, capital from China has also joined – a clear sign that the platform is designed with a global vision. The start-up is supported by a wide team of staff and experts from across the EU and Asia, as well as by an established Austrian IT company responsible for the platform’s technical development and stability. The official launch of ToneTerrace is scheduled for June 5, 2025.

ToneTerrace currently offers two types of accounts: 

ToneTerrace for Individual Artists, Creators, and Educators.

For individual artists, creators, and educators, ToneTerrace offers a Basic Account at an annual fee of €100. This entry-level option allows users to publish up to 20 distinct offerings per year — including courses, masterclasses, live lectures, workshops, and coaching, as well as other artistic or educational formats — all of which can be delivered individually or in groups, either online or onsite.

What sets this model apart is its flexibility: each of the 20 formats can be offered repeatedly—whether daily, weekly, or monthly—without restrictions on frequency or fixed dates. This approach enables creators to maintain a dynamic presence on the platform and to continuously reach and engage a growing international audience.

ToneTerrace for Institutions.

ToneTerrace is especially appealing for universities and other educational institutions. With the Business Account, available for an annual fee of €600, these institutions can showcase an unlimited number of events—from individual courses to full diploma programs—to an international audience. Likewise, an unlimited number of professors and lecturers affiliated with the institution can independently offer their own courses and events on the platform. This dual visibility—both for the institution as a whole and for individual educators—opens entirely new opportunities for international outreach and targeted audience engagement.

ToneTerrace – The Digital Future of Music and Performing Arts Education

ToneTerrace offers artists, educators, and institutions an innovative platform to make knowledge accessible worldwide and reach new audiences. With flexible course formats, multilingual offerings, and global payment processing, ToneTerrace creates ideal conditions for artistic education in online learning. The platform thus sets a new standard for digital networking and continuing education in music and the performing arts.

All ToneTerrace services are available anytime on the official website: www.toneterrace.com